Trustmark’s history with critical illness insurance

Trustmark was the first carrier to introduce a lump-sum cancer-only policy to the insurance market, and shortly thereafter, we launched our very first CI product. We’ve enhanced our product over the last 20 years, just like other carriers, but overall, CI insurance has stayed ordinarily the same in the market.


Time for change: One-third of claims denied

Did you know that a third of CI claims in the industry are denied, and 63% of those claim denials are due to conditions not being covered or definitions not being met?1 Through advances in medicine and an increasing adoption of preventive measures, illnesses are being discovered earlier or prevented altogether, which means a CI insurance policy designed to help the severely ill will no longer suffice. It’s important to not only focus on benefits for policyholders when they are severely ill, but to design a product that appeals to an entire population.

Three years of consumer research

Our three-year process to build Critical LifeEvents started with hiring an outside market research firm to help us find our consumer’s pain points, needs and desires surrounding critical illness through:

  • Consumer focus groups
  • Nationwide surveys
  • Consumer product testing

We found out consumers’ needs greatly varied from any typical CI product on the market today. This is why we created a product that goes beyond helping the severely ill and provides a lifetime of benefits for policyholders. Find out what consumers said.

1Gen Re. U.S. Critical Illness Insurance Market Survey. 2013/2014.

To find out what consumers said,
click on the infographic below.


About Trustmark
Trustmark has more than a century of experience in voluntary benefits. It provide the resources that employers need to enhance their benefit plans, and that employees need to make knowledgeable decisions and gain vital financial protection. Trustmark is known for its service and billing capabilities and takes pride in finding solutions to match employers’ needs. Trustmark Insurance Company is a subsidiary of Trustmark Mutual Holding Company, which is rated A- (Excellent) for insurer financial strength by A.M. Best and has over $2 billion in assets and more than 2 million covered lives or plan participants. For more information, visit

Trustmark Voluntary Benefit Solutions | A division of Trustmark Insurance Company
Underwritten by Trustmark Insurance Company
400 Field Drive  |  Lake Forest, Illinois  |  60045  |
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