BMW Championship
CoreSource guests
Clients who attended the event were:
- Gary McDonald, Associate Administrator, Human Resources, for the White River Health System of Batesville, Ark. The health system, with 1,100 employees, has been a client of the Little Rock office for 11 years.
- Chuck Ricks, Chief Financial Officer, of JL Hendrick Management, of Charlotte, N.C. Hendrick Management is a division of Hendrick Automotive Group, which has 5,000 employees covered through CoreSource. Hendrick Management has been client of the Charlotte office for 10 years.
- Paul Wong, Manager, Compensation and Benefits, for St. Rita’s Medical Center, which is part of Catholic Health Partners, CoreSource’s second largest client with more than 16,000 lives.
Brokers who attended the event were:
- Geoff Brieden, owner, of Kane Atwood Group Services, of Gross Pointe Farms, Mich. Brieden has supported the Detroit office in the Midwest marketplace for years and is the broker for Oakwood Healthcare, one of CoreSource’s largest clients with more than 5,000 covered employees.
- Benner Crigler, principal of Crigler, Wiseman and Associates, of Charlotte, N.C. Crigler has served as a broker for the Charlotte office for 20 years, and has had more than a dozen clients with CoreSource.
- Glenn Spiking, Vice President/Producer, Lockton Companies, of Kansas City, Mo., which has 14 clients with the Kansas City office.
Tiger Woods (right) preparing to putt.
CoreSource strengthens relationships with clients, brokers at premier golf event
To reinforce and strengthen business relationships, members of the CoreSource executive team and sales staff were hosts for three clients and three brokers at the BMW Championship golf tournament, the penultimate event in the PGA TOUR’s FedExCup Playoffs. The September event – featuring golfers like Tiger Woods, Phil Mickelson and tournament winner Zach Johnson – was held at Conway Farms Golf Club, near CoreSource headquarters in Lake Forest, Ill.
“We’re always looking for good ways to demonstrate to our clients and brokers how much we value their relationships,” said Steve Horvath, Vice President, Product Development and Marketing, CoreSource. “The BMW Championship provided a unique opportunity because the premier golfing event was held close to our home office. Based on the positive feedback from our guests, we accomplished our goal. Our clients and brokers appreciated our invitation and hospitality. More than one said, ‘The way you went about this reflects how you feel about our relationship.’ ”
Board member and former Trustmark CEO Dave McDonough, who also has served as the golf club’s president for the past two years, was instrumental in persuading TOUR planners to hold the tournament at Conway Farms. With nearly 250 brokers, clients, producers and enrollment firm representatives invited by Trustmark divisions, the event became an enterprise-wide event focused on being a learning forum and networking opportunity among all business units.
Like other Trustmark divisions, CoreSource leveraged the opportunity so that guests attended a reception and dinner, had a tour of Trustmark headquarters and enjoyed Trustmark’s hospitality tent on the golf course’s 16th hole. CoreSource guests also learned how Trustmark became the perfect foursome of complementary companies (CoreSource, HealthFitness, Trustmark Voluntary Benefit Solutions and Starmark) and gained a greater appreciation of how other business units, particularly HealthFitness and TVBS, could deliver value to their organization or clients.
Before an audience of guests invited by all business units, Trustmark President Joe Pray presented the company’s “100 Years of Trust” video celebrating the company’s history and current mission. “It was great to share the history of the entire enterprise with guests who may not have been familiar with our story,” Horvath said. “The video must have struck a chord because afterward a number of guests from other divisions came up to me and asked questions about CoreSource.”