For large cases with special enrollment conditions, Trustmark Voluntary Benefits marketing may be able to design additional messaging for employees to help solve your enrollment communication needs.
Cases with over 10,000 eligible employees may have unique enrollment conditions. If tailor-made materials are required, Trustmark can work directly with you to develop them.
Trustmark has developed a variety of communications in the past to support clients’ needs. Take a look at some examples and click on the images to see full-sized versions:
A large Florida school district was adding Trustmark Accident insurance after 15 years of selling Universal Life and Critical Illness. Planning for a special promotion began 3-4 months before the enrollment. The final campaign combined an “accident” theme with promotion of wellness initiatives and incentives for seeing an enroller. In a successful enrollment, 22% of employees were seen, and more than 13,000 enrolled in wellness programs. The promotion was later repurposed for another school district, adapted to their theme of “Wellness Crusaders.”
Trustmark can align campaigns using themes that match your industry. This campaign was created around a recognizable scholastic theme – a “hall pass” to see an enroller – designed to be friendly and welcoming and to appeal directly to employees of a school district. It took about a month to develop and get approved, and was presented to new hires and included as an announcement in new-hire packets.
A Florida hospital was able to provide us with a variety of resources that they developed independently for their enrollment: artwork, a stylistic theme and even photos of their employees. Trustmark then adapted our own content to match that theme, with a campaign centered on the apple as a symbol of well-being. The adaptation took approximately six weeks from start to finish. Shown are both a poster and a gatefold brochure from the enrollment.
This school district wanted to use a school theme to emphasize wellness – in particular, the Trustmark Accident insurance product with wellness benefits. We placed visual graphics of items representing health and wellness inside a school locker. The rewards for the drawing that employees could enter by meeting with an enroller were also centered on that wellness theme. The piece itself took about two weeks to create and design, plus another month for securing approval from all stakeholders.
A Pennsylvania hospital was offering its employees voluntary benefits for the first time, and consulted with Trustmark to name and develop a campaign that incorporated voluntary with their core benefit enrollment. Trustmark was able to design and secure approval of a poster in two weeks. The city’s bridges were highly recognizable to locals – and voluntary benefits help act as “bridges” – which gave rise to a “bridging benefits” theme.