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Customer Retention Video Resources

Trustmark Critical HealthEventsSM and Critical Illness insurance

Digital
Critical HealthEvents enrollment microsite

Provides a digital, interactive guide to CHE for employees. Includes videos, explainers, stories and FAQs. Can be linked to from email blasts or other websites.
A112-2437

Critical Illness enrollment microsite

Provides a digital, interactive guide to CI for employees. Includes videos, explainers, stories and FAQs. Can be linked to from email blasts or other websites.
A112-2438

Critical HealthEvents employee presentation

Can be used in a group meeting or webinar to explain CHE to employees. Remove non-applicable slides to customize for different states and riders.
A112-2327

Critical Illness employee presentation

Can be used in a group meeting or webinar to explain CI to employees. Remove non-applicable slides to customize for different states and riders.
A112-2329

Video
Critical HealthEvents overview video

A high-level look at our Critical HealthEvents product, its features and the benefits it provides to consumers. Can be shared in presentations and emails. (English & Spanish captions available.)
A112-2167

Critical Illness overview video

A high-level look at our Critical Illness product, its features and the benefits it provides to consumers. Can be shared in presentations and emails. (English & Spanish captions available.)
A112-2333

Critical HealthEvents: A Trustmark Story

An ad/testimonial video (with an actor) showing a use case and value proposition for Critical HealthEvents. Can be embedded or shared in emails, on websites, etc.
A112-2351

Critical HealthEvents: A Trustmark Story: Short

An ad/testimonial video (with an actor) showing a use case and value proposition for Critical HealthEvents. Can be embedded or shared in emails, on websites, etc.
A112-2351_S

Critical Illness: A Trustmark Story

An ad/testimonial video (with an actor) showing a use case and value proposition for classic Critical Illness. Can be embedded or shared in emails, on websites, etc.
A112-2350

Critical Illness: A Trustmark Story: Short

An ad/testimonial video (with an actor) showing a use case and value proposition for classic Critical Illness. Can be embedded or shared in emails, on websites, etc.
A112-2350_S

Critical Illness “Charlie” Video

Detailed summary of the features and benefits of “classic” Critical Illness. Features actors and a comic tone to keep employees both engaged and informed. (Not approved in NM.)
A112-2477

Critical Illness Social Media Video 1

Brief overview of “classic” Critical Illness, designed for social media. Spotlights covered conditions and the need for coverage. (Not approved in NM.)
A112-2478

Critical HealthEvents “Charlie” Video

Detailed summary of the features and benefits of Trustmark Critical HealthEvents. Features actors and a comic tone to keep employees both engaged and informed.
A112-2476

Critical HealthEvents Social Media Video 1

Brief overview of Trustmark Critical HealthEvents, designed for social media. Spotlights covered conditions and the need for coverage. (Not approved in NM.)
A112-2479

Critical HealthEvents Social Media Video 2

Brief overview of Trustmark Critical HealthEvents, designed for social media. Spotlights covered conditions, tiered benefits and cash payments.
A112-2480

Critical HealthEvents Social Media Video 3

Brief overview of Trustmark Critical HealthEvents, designed for social media. Spotlights covered conditions, cash payments and the replenishing benefit.
A112-2481

Print
Critical HealthEvents one-pager

Explains CHE product features and riders in brief to employees. Customizable for different riders and states.
A112-2219
*Available in Spanish

Optional CHE insert

Optional “insert” to accompany CHE one-pager. Shows benefit payout percentages for different illnesses under CHE. (Note: A different variant is used for NY.)
A112-2220

Critical Illness one-pager

Explains CI product features and riders in brief to employees. Customizable for different riders and states.
A112-2172
*Available in Spanish

Critical Illness product handout

For employees: discusses CI myths and facts, and spotlights the need for critical illness insurance.
A112-1904

How to use your health screening benefit

Explains use of the Health Screening Benefit Rider included in some Accident and Critical Illness policies. For current policyholders or employees considering ACC/CI.
A112-659
*Available in Spanish

How to use your healthy living rider

Explains use of the Healthy Living Rider included on some Critical HealthEvents policies. For current policyholders.
Healthy Living Rider (Biometrics)
Healthy Living Rider (No Biometrics)

*Available in Spanish