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Customer Retention Video Resources

Trustmark Universal Life insurance

Digital
Universal Life/LifeEvents enrollment microsite

Provides a digital, interactive guide to UL/ULE for employees. Includes videos, explainers, stories and FAQs. Can be linked to from email blasts or other websites.
A112-2436

Universal Life employee presentation

Can be used in a group meeting or webinar to explain UL/ULE to employees. Remove non-applicable slides to customize for different states and riders.
A112-2325

Video
Universal Life overview video

A high-level look at our Universal Life product, its features and the benefits it provides to consumers. Can be shared in presentations and emails or linked to directly. (English & Spanish captions available.)
A112-1397

Universal Life Overview Video (No LTC)

A high-level look at our Universal Life product, its features and the benefits it provides to consumers. Can be shared in presentations and emails or linked to directly. Does not mention LTC benefits. (1:26)
A112-1397_NOL

Universal Life/LifeEvents primer (video)

A 2:25 video explaining the basics of UL for employees. Can be linked to from email blasts and is included in the microsite.
P485-1353

Universal Life: A Trustmark Story

An ad/testimonial video (with an actor) showing a use case and value proposition for Universal Life. Can be embedded or shared in emails, on websites, etc.
A112-2348

Universal Life: A Trustmark Story: Short

An ad/testimonial video (with an actor) showing a use case and value proposition for Universal Life. Can be embedded or shared in emails, on websites, etc.
A112-2348_S

Universal Life with Long-Term Care: A Trustmark Story

An ad/testimonial video (with an actor) focused on the long-term care value of Universal Life/LifeEvents. Can be embedded or shared in emails, on websites, etc.
A112-2521

Universal Life with Long-Term Care: A Trustmark Story: Short

An ad/testimonial video (with an actor) focused on the long-term care value of Universal Life/LifeEvents. Can be embedded or shared in emails, on websites, etc.
A112-2521_S

Universal Life “Charlie” Video

Detailed summary of the features and benefits of Universal Life/LifeEvents. Features actors and a comic tone to keep employees both engaged and informed. (Not approved in KY or MA.)
A112-2489

Universal Life “Charlie” Video (No EOB)

Detailed summary of the features and benefits of Universal Life/LifeEvents. Features actors and a comic tone to keep employees both engaged and informed. (Does not include Extension of Benefits. Not approved in KY or MA.)
A112-2488

Universal Life “Charlie” Video (No EOB/EZV)

Detailed summary of the features and benefits of Universal Life/LifeEvents. Features actors and a comic tone to keep employees both engaged and informed. (Does not include Extension of Benefits or EZ Value. Not approved in KY or MA.)
A112-2488_STND

Universal Life “Charlie” Video (No EZV)

Detailed summary of the features and benefits of Universal Life/LifeEvents. Features actors and a comic tone to keep employees both engaged and informed. (Does not include EZ Value. Not approved in KY or MA.)
A112-2489_STND

Universal Life Social Media Video 1

Brief overview of Universal Life products, designed for social media. Spotlights flexibility, payroll deduction, affordability, and benefits for long-term care. (Not approved in MA.)
A112-2490

Universal Life Social Media Video 2

Brief overview of Universal Life products, designed for social media. Spotlights long-term care benefits and the Universal LifeEvents option. (Not approved in MA.)
A112-2491

Print
Universal Life/LifeEvents one-pager

Explains UL/ULE product features and riders in brief to employees. Customizable for different riders and states.
A112-2425
*Available in Spanish

Universal Life product handout

For employees: discusses UL myths and facts, and spotlights the need for life insurance. (Currently not for use in CA, FL, GA, IN, KS, KY, LA, NC, VA, VT, WA, WV.)
A112-1881

Solving the LTC Issue flyer

Illustrates for employees how UL/ULE can offer them LTC protection. Customizable to remove Restoration and edit EZ Value. (State specials required for MA and NY.)
A112-1320P

Understanding Term Life and Permanent Life insurance

Explains the differences between Term Life and Permanent Life insurance and how they can work together.
A112-2241