Client Spotlight

Communicating ICE Migration to CHP Employees

In June, CoreSource migrated Catholic Health Partners (CHP), one of the largest clients managed by our Detroit and Columbus offices, to the Integrated Claims Environment (ICE). CHP is the largest health system in Ohio with more than 31,000 employees in more than 100 organizations in Ohio, Kentucky and contiguous states. CHP has seven regional markets, with some of them accessing their claims through a custom-created microsite.

Creating a communication to employees was CHP’s priority in order to successfully prepare their employees for the migration to ICE. Working very closely with CHP, Client Management and marketing focused on developing a two-sided letter that would be mailed to over 14,000 employees enrolled in the health plan.

Using existing communications developed for other clients, the letter to CHP employees was customized to focus on the key messages CHP wanted to feature: explain the change to the portal, what functions members can still complete and what functions were enhanced—including easier access to customer service.

The teams successfully worked together to create and deliver multiple versions of the letters that allowed for small variations within CHP’s regions, as well as an HTML that the client could distribute to their internal leadership staff—all on schedule.

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