Brand Refresh

Revitalizing Our Brand with Color, Energy and Voice of Clients and Brokers

CoreSource has taken steps to update how it visually represents itself to brokers, clients, prospects and members. Along with developing messages that better speak to our audiences and still reflect the strengths of our organization, our brand has been refreshed with a more colorful look and feel.

“Now that we’re welcoming a new era of service for our clients and members with the implementation of the Integrated Client Environment (ICE), we are able to direct our attention to how we present our organization to the marketplace,” said Steve Horvath, Vice President of Product Development and Marketing for CoreSource.

“Through ICE, we have been able to offer a new level of service across our entire organization. Now, we have a new look to accompany it,” he continued. “With the brand refresh, not only do new colors revitalize our look, but consistent messaging tells clients, brokers and prospects more about how we work and how our solutions meet their needs. The style is more contemporary. The message has more punch.”

The brand refresh will extend to all communications, including social media, PowerPoint templates, e-mail signatures, business cards and marketing materials. Three icons represent elements that differentiate CoreSource in the marketplace: actionable data, tailored plans and engaged employees.

Marketing materials have taken a new approach that feature the voice of our clients and brokers. The positioning speaks directly to clients and brokers about critical issues they are thinking about, and we highlight our response with the right solutions. A new healthcare reform website already bears the brand refresh. In the future, the brand refresh with be applied to our marketing site, CoreSource.com, and our member and client portals, myCoreSource.com and NGSCoreSource.com. Refreshing the brand on the websites are large projects, and we will keep you informed on the progress and implementation.

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